Corporate
Identity
Corporate
Design - CI/CD
At TraMobil, our corporate identity reflects our commitment to innovation, reliability, and professionalism, ensuring a seamless brand experience across all touchpoints. Our corporate design is built on a strong visual identity, including our logo, color palette, typography, and digital presence, all carefully crafted to communicate trust, agility, and excellence.
As a valued business member, honorary member, or media partner, one of the easiest ways to communicate your trust to the business community is by harnessing the power of our logo. While our branding guidelines are available to the public and our stakeholders, exclusive access to our logo is a privilege reserved for our members, reinforcing their credibility and alignment with our values.
We appreciate your commitment to maintaining the integrity of our brand. Thank you for adhering to our guidelines and growing our brand.
WE’RE CREDIBLE.
Trust is at the core of everything we do. As a UAE-based fintech leader, we uphold the highest standards of transparency, reliability, and financial security. Our members and partners rely on our expertise and proven solutions to navigate the complexities of the industry with confidence.
WE’RE IMPACTFUL.
We drive meaningful change in the transport and logistics industry by providing innovative financial solutions that enhance efficiency and sustainability. Our commitment to delivering value empowers businesses to overcome challenges, streamline operations, and achieve long-term success.
WE’RE MOBILIZING.
We don’t just support businesses—we bring them together. Through our strong network and collaborative platforms, we foster connections, facilitate partnerships, and create opportunities that drive industry-wide growth and transformation.
WE’RE GLOBAL.
With a vision that extends beyond borders, we connect businesses worldwide, offering scalable solutions that adapt to the evolving global market. Our reach ensures that businesses, regardless of size or location, can access the tools and support they need to thrive.
Brand Philosophy: The Power of Mobility and Connectivity
Rooted in the Latin prefix “trans-” or “tra-” meaning “across” or “beyond”, our brand philosophy embodies the principles of connectivity and transformation. Therefore words like “transport” and “transform” also reflect our mission to empower businesses to move beyond barriers, while it also evoke the essence of trade, reinforcing our commitment to fostering a dynamic and interconnected commercial environment.
Mobility is at the core of our identity, symbolizing the dynamic nature of the transportation industry, supply chain, logistics, and movement. It represents progress, adaptability, and the constant flow of goods, services, and ideas that drive global commerce. Our brand embodies this dynamic energy, enabling businesses to navigate the logistical complexities of global trade with agility, ensuring efficiency and innovation in every step.
Color Palette: A Reflection of Identity and Vitality
Color is identity. It is alive, vivid, and essential in defining a brand’s personality, recognition, and emotional connection in the market. Our carefully curated color palette embodies our brand’s essence, symbolizing professionalism, trust, energy, and exploration, defining who we are and reflecting our commitment to innovation and global connectivity.
Pacific Blue: Depth & Strength
A darker tone in the blue spectrum, Pacific Blue symbolizes the vastness of the deep ocean, evoking a sense of professionalism, confidence and stability. It encourages exploration and innovation while maintaining a grounded presence.
Caspian Blue: Trust & Transparency
Soft yet powerful, Caspian Blue reflects the world water bodies and conveys quality, credibility and clarity, inspiring transparency and the seamless flow of trade and logistics.
Coral Pink: Energy & Versatility
A bold and dynamic hue, Coral Pink is both unique and versatile. It introduces a vibrant contrast to the blues, injecting energy, vibrancy and warmth into our brand identity.
Seafoam Green: Growth & Balance
A refreshing accent, Seafoam Green symbolizes renewal, adaptability, and forward motion, bringing a sense of movement and fluidity that aligns with our brand’s mobilizing spirit.